Choosing a Web Marketing Company – Part One

If you have been struggling with SEO on your own, it’s time to hand the reins to the professionals. You could actually be doing more harm than good in running your own SEO campaigns. Business owners usually spend hours, weeks and months running their own SEO only to find the results for their website traffic failed to improve, or even worse, it got reduced. You might spend so much time on SEO that your business actually starts to fail.

Don’t take the risk. Hire a good web marketing company to take care of your website optimization and social media marketing for you. With so many SEO companies trading today you can’t say you don’t have help available. So why is it that so many SEO companies are unreliable?

The problem with SEO is that it’s a relatively new marketing process. The Internet marketing boom caused many so-called professionals to jump on the bandwagon. Very often, they have no experience in SEO and attempt to con companies into signing up for their SEO packages. As with any industry, there are many scam companies out there, but it’s easy to avoid these when you know what to look for and how to read between the lines.

It’s quite a good idea to learn a little about SEO, so that you can ask relevant and pertinent questions before making a decision about who to hire. Many scam companies will promise to get you on the first page of Google within a couple of days. There is NO WAY they could ever do this. It would take a couple of days alone (at the very least) to analyze your traffic and to work out a suitable strategy to get your website noticed.

Tips for Choosing the Right web marketing Company

• If a company promises to rank number in Google, don’t simply take their word for it. Nobody can guarantee a number 1 ranking, but if a company says they can get you in the top 10 spots that’s good reason to hire them.

• Get recommendations from business associates, friends and family. An SEO company with good word of mouth recommendations is one not to be ignored.

• Ask around in online forums. There are many forums for webmasters and online professionals and it’s easy to get advice about which SEO company to use. However, owners of SEO companies also hang out in these forums so be sure to ask more questions before you hire a company.

• Turn to Google – You can Google the company name to make sure the company exists and it’s not simply a fly by night setup. If the company is scamming their clients, then you will probably find complaints from past users on the web. However, the lack of negative comments doesn’t mean the company is good. It could simply mean they are trading under a different name or that they haven’t had many customers. Look for a company that has lots of positive comments and testimonials.

• If you are looking for a local SEO company, search for them on Google – not by name, just as you would search for any local company in your area. Only use an SEO company that is ranking well in Google. You need to use a company that has its own SEO house in order after all!

• Ask a company you are interested in hiring for examples of websites they have worked on. Any company worth its salt will be more than happy to give you details of past successes. Most genuine companies will have details of testimonials on their websites. If a company rejects your request for testimonials for confidential reasons, this should set alarm bells ringing. Even if some clients have requested confidentiality about their details, the SEO company should still have some testimonials to show you.

• Ask them what keywords they are ranking their own website for. If they don’t rank well for these keywords then it makes you wonder how good their services are.

• Do they use automated submissions to build links? This practice is frowned upon by the search engines and could get your website banned from page ranking. Steer clear!

SEO Web Marketing Articles – How Bold And Italics Can Bring In Significant Traffic Easily

Here is a very simple SEO web marketing trick you can us in your articles that can easily yield a lot of extra targeted traffic for you and your site.

Some folks are not aware of the fact that search engines place a lot of importance on Italics and bold within the body of an article. It usually means an important reference and is very strong evidence of what the page is about which is one of the main objectives of search engines.

Before the Google search engine came along and revolutionized search, making it so much more efficient, a common practice with many web sites was to guess popular keywords and then stuff their sites with as many of them as possible without caring whether they had the content for it or not. The whole idea was to get very high traffic and then expose that traffic to their advertisements in the hope that they will catch a significant enough percentage to make money.

The result was that searching for anything online was a very frustrating affair. Google came in with their Page Rank link based system and suddenly you could find exactly what you were looking for in seconds instead of hours. The search engine algorithm considers many other factors. It is all top secret except that people often take a close look at sites that rank highly and they notice things. One of the aspects on which a lot of importance is placed is on words and phrases within the main body of the content on a page that is either bold or italics.

This is something important for anybody involved in SEO web marketing articles to consider because it could get you plenty of targeted traffic from search engines for very little effort put in.

On-Page and Off-Page SEO Web Hosting: What’s the Difference?

Choosing SEO web hosting for your website is a great decision! You’ll get superior web hosting through some of the best uptimes and load times on the market; and you’ll also have a website that’s fully optimized to appear higher in the search engines. But when you start looking at different SEO website hosts, you’ll first notice that they offer two different types: on-page SEO hosting, and off-page SEO hosting. So what’s the difference between the two? To understand that, you first need to understand a bit about SEO practices.

SEO practices are all the methods and strategies that online marketers and web developers use to get certain websites to rank higher in the search engines. This of course, brings more visitors to the site and ultimately more profits for that website, and its owner. But these practices can be divided up into two different categories: on-page SEO practices and off-page SEO practices. It’s these two different types that SEO site hosts are referring to within their different products. But just what are they?

On-page SEO website hosting refers to any changes that are made for the specific intent of SEO, and that are made directly on the webpage. This includes using title tags, placing interior and exterior links within the webpages on the business’ website, and inserting keywords and key phrases within the content. While this can take some time and involves analyzing and researching keywords, they’re not nearly as labour-intensive as off-page SEO practices.

Off-page web hosting refers to any SEO practices that are incorporated so that the website can place higher in the search engines, but they’re not actually done on the actual website. This includes things such as creating different websites that can backlink to the main website; guest blogging on other websites to link back to the business’ website; and commenting on other websites and blogs – again so that a backlink to the main website can be left along with the comment. Of course, finding other webmasters and simply asking them if they’re interested in a link exchange is another type of off-page SEO practice. However because the links needs to be placed directly on the page, it could also be considered to be an on-page SEO practice.

On-page SEO website hosting can take just a few days to a week to complete, whereas off-page SEO web hosting can take months just to implement. Typically when it’s a business website, online marketers usually need to be hired to complete these tasks as business owners simply don’t have time to do it themselves. However, SEO web hosting is a good alternative that can give small businesses especially the online marketing tools they need, without the high cost of an entire IT team.

Whether or not you decide to only use on-page SEO web hosting, or only off-page web hosting is up to you. It will depend entirely on how much time you have and how much you feel comfortable handing off to a web host. For those that feel they don’t have time for any of it, most SEO web hosts will offer packages that include both on-page and off-page practices.